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Beauty Industry, Beauty Launches

Bobbi Brown Cosmetics Hires New VP of Global Creative

Juan Abad is the company's new senior vice president of global creative.

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By: Marie Redding

Senior Editor, Rodman Media

Bobbi Brown Cosmetics, of the Estee Lauder Companies, has named Juan Abad as its new vice president of global creative.

Abad will lead the brand’s design direction and excute its vision. All creative and visula departments will report to Abad. 

Prior to joining Bobbi Brown, Abad founded Zoo, where he was responsible for brand awareness for a number of clients including Givenchy, Burberry and Target. His prior experience also include positions at Revlon and Bath & Body Works.

Bobbi Brown Cosmetics is known for its sleek, minimalist packaging that uses lots of matte black for its compacts, lipstick and mascara. Perhaps soon we’ll start to see a new image conveyed through its packaging design, if Abad plans to change things up a bit? Stay tuned.

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